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Wisconsin Dells River Arts District

Reconnecting with the past—Revitalizing the present.

Eclectic, vibrant, and surrounded by stunning landforms, the City of Wisconsin Dells hosts four million visitors annually. In a recent push to revitalize the aging historic downtown, the city sought a way to tell the history of its founders, alongside the stories of today’s photographers, artisans, and culinary creatives. ZEBRADOG was retained to uncover the true story of the Dells and rejuvenate the downtown into an all-season main street destination. Drawing inspiration from the natural landcape and the rich history of this enigmatic place, the team established an original brand and visual identity that reintroduces the Wisconsin River to the entertainment district. Every element of placemaking—from serpentine outdoor café zones made vibrant with colorful banners and mosaics to an artful historic riverwalk to a refreshed wayfinding sign program and digital app—supports the transformation and rebirth of the newly named Dells River Arts District.



  • “This is an investment for the whole community”
    Nick Laskaris Mt. Olympus