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Leinenkugel's Brewery

Craft Beer Never Looked So Good

The best 150th birthday present ever! It took three years of planning, designing, writing and developing to help our friends at Leinenkugel’s reimagine the way they show and tell their very special history. Tens of thousands of people make an annual pilgrimage to tour and more importantly TASTE the most famous craft beer in the world. MillerCoors contacted ZEBRADOG to help recreate the guest experience at this sacred and magical place. We leveraged one of the most historically significant family picture albums in the beer world and delivered a fully interactive multi facility program to educate, entertain and delight all who know quality when they taste it.