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Union South

A Brand Rennaisance for the Next Century

The new Union South at the University of Wisconsin was designed in the organic prairie-style influenced by Frank Lloyd Wright. It is nestled between the Computer Sciences and Statistics Building and Engineering Hall on the south side of campus. The new building carries on the Wisconsin Union tradition of serving as the heart and soul of this great campus. With renovations now completed for the famous Memorial Union on the shores of Lake Mendota, the Union Experience only continues to grow in stature - making it a must-see destination for all visitors to Madison.



  • “The passion that ZD showed in their research and custom design solutions was extraordinary. They tied our story together and preserved our history perfectly.”
    Mark Guthier